I’m not trying to justify being ripped off, but I don’t feel ripped off. The prices are very reasonable for the product quality and support being offered. As soon as you get into discounting, you alter the entire perception of your products.
+1.
Here in the states, we are already at that point and there is discounting in the supply chain.
I don’t feel ripped off, but this alters my perception “a little” with that particular marketing campaign and offer rebate dollars to drive sales growth. I think, offering an iPad with Mixpad, included with the purchase of a rack and console, would have more bang for the buck then a cash rebate.
I think your argument about the mixapp killing surface sales is wrong. There are lots of things you can’t do with the mixapp, you need at least a PC with the editor. The PC with editor could be used standalone, with a MIDI faderbox and whatnot, yet it is free. So what’s the point in your argument?
No refunds you say, alright. But how would YOU feel if you just bought an app and shortly after that it is available for free?
You are assuming only one iPad license is required.
I agree that it depends on wether A&H want to be in the smaller market.
fyi each ap purchase in the apple store allows you to install on 5 devices last I checked. So you really get 5 aps for the price of one. Of course this does mean all 5 iPads have to use one persons apple ID…
This thread is filled with a lot of people who have forgotten where iLive came from. I purchased a T112 for ~8k and that was amazing. When iLive launched the surfaces cost ~20k + and iDR.
To ask for a 3k surface is just silly. If you can’t afford it, you can’t afford it. Buy a GLD instead.
This thread is filled with a lot of people who have forgotten where iLive came from. I purchased a T112 for ~8k and that was amazing. When iLive launched the surfaces cost ~20k + and iDR.
To ask for a 3k surface is just silly. If you can’t afford it, you can’t afford it. Buy a GLD instead.
Same with Mixpad. It’s downright cheap.
iDR-48, T-112, Mixpad
College
Where it came from is inaccesible to smaller churches and schools.
Any business which runs based on where it came from is in serious trouble.
The digital market is changing very fast right now and A&H are perfectly placed to capitalise on it big time…
iPad app should be a value added service, not a self funding product.
Every other company I have checked out that are in this market are offering free iPad apps.
Sadly, one of the churches who was very keen on the iLive system I proposed to them , is now leaning heavily toward an X32…
It just a part of the puzzle, but honestly which costs more, providing a free app, or missing out on MixRack sales…?
Fair point about the iLive being out of the price point of the X32 but I’m quite glad it is TBH. When I start seeing people putting the B-word on riders I’ll have another think I guess.
Having had a couple of modular iLIves for many years now I’m more than slightly worried that when iLive 2 comes out next year they will move backwards toward the MI market and away from pro touring etc. Its taken me at least five years of justifying to touring TM’s, engineers & event organisers that the iLive isn’t a GL2200 with a digital FX unit and is a whistles and bells digital soloution on a par with the rest. I’m not saying the A&H shouldn’t cover the market but the name is still slightly tainted by the MI end of the market who ask questions like what is a n aux & help all my EQ’s have been zeroed!
Fair enough when the baby GLD comes out maybe that’ll be cheap enough to steal some of the cheap install market off the competition but trying to say that iLive surfaces should start at £3000 is a bit like saying BMW’s should start a £10000 but with the features of a M3; totally unrealistic in my (biased) view.
At the end of the day it doesn’t matter what I think, I don’t own A&H!
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Just remember kids no matter how good your mixing is you can’t polish a turd…
Sadly, one of the churches who was very keen on the iLive system I proposed to them , is now leaning heavily toward an X32…
It just a part of the puzzle, but honestly which costs more, providing a free app, or missing out on MixRack sales…?
Wait you’re complaining GLD is too expensive?!
The only, only manufacturer that makes digital consoles from $2k to $60k is Yamaha. Cheapest AVID is $20k, cheapest Midas is $10k, cheapest A&H is $8k.
If your client is considering an X32 reliability and feature set can’t be very important to them. I don’t mean that disparagingly, there’s plenty of churches that threat audio as an afterthought, or simply don’t need fantastic EQs or dynamics, ‘any old plugin’ will do.
A&H has never targeted that market. Their small analogue mixers are still very good quality, and still more expensive than big B’s.
GLD is 75% of iLive for 50% the cost, its an amazing deal. Anything less expensive would just be silly.
I too wish I could buy a set of Earthworks Piano Mics for $400, but I also understand why that’s never gonna happen
If your client is considering an X32 reliability and feature set can't be very important to them.
According to what I hear from several pro audio engineers that actually used this gear in the last months, your thoughts reflect biased (and wishful?) thinking that is quite far from reality.
A reality that’s not only disturbing to lots of audio companies but also to quite a lot of audio engineers.
That’s one the reasons to search the unique selling points of the iLive series. For instance, being able to control (parts of) the mix in parallel with several controllers at once is definitely one of them.
According to what I hear from several pro audio engineers that actually used this gear in the last months, your thoughts reflect biased (and wishful?) thinking that is quite far from reality.
A reality that’s not only disturbing to lots of audio companies but also to quite a lot of audio engineers.
Anyone can make a great DSP. That’s all the X32 is, they’ve taken a powerful DSP and built some cheap preamps based off a solid design. That part is quite impressive, that part isn’t what I;m concerned about.
I’ve used one, and yes, when it functions, its pretty impressive. But there’s no data on long-term reliability. People said the same thing about the Studiolive when it came out, and then those started failing. Not often, but often enough that anyone who even thinks of the phrase ‘mission critical’ wouldn’t consider it as a main console. I have complete confidence in the GLD, even an OV1. I do not have that same confidence for a SL or an X32. Maybe one day i’ll be proved wrong, when the 20k units in the field are still working fine.
Gut the one I was using failed that day. How? 8 banks of inputs would not respond, no audio signal passed, nothing. Turns out a B rep was on-site (demo event) and one of the ribbon cables had come loose in transport. Why? Because the factory forgot to glue it down.
Anyway we’re way of topic and I apologize for that, $100 for software is laughably low in this world of professional audio. I with the iPad authorization was transferable, but that’s an Apple issue. in the meantime I’m fine paying for a good product.
the iPad software for GLD compliments the GLD, you still need to buy a GLD and take it to all your gigs. the iPad software cannot be used as a replacement for a GLD can it?
With the iLive, the iPad software can be used as a substitute for a surface. That means you could avoid buying a surface in certain applications. That makes the iPad software for iLive infinitely more valuable than the iPad software for the GLD.
iPad for GLD = Handy Tool = Free
iPad for iLive = Possible Surface Replacement = Worth Something more than free.
Why would A&H release a free product that would reduce their sales.